They’re married with children, college educated and upper income.
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Most Eddie Bauer Explorer buyers are in their forties, according to Ford’s marketers. Though it runs well off-road, Ford’s marketers don’t see it being used in that manner, not often, anyway. Thus we’re getting all kinds of luxed-out sport-utes, of which the Eddie Bauer Explorer is a good example. But the biggest consumers of sport-utes nowadays are ordinary folks, many of whom prize form above function. That segment once primarily served the defense, construction and camping industries. But the company has given us a Ford Explorer that seems better suited to a valet-operated, condo garage.īackground: The Eddie Bauer Explorer is perfect for people who are more interested in driving to the country club than they are driving in the country, which means it’s keeping up with the rest of the sport-utility segment. Get real! Eddie Bauer is supposed to design outdoor wear. What’s the point of this dippy stuff in a big-engined, four-wheel-drive sport-ute that’s engineered to run in mud and muck? Does it come with a maid or janitor, someone to spiff it up after an off-road jaunt? But all of that fancy stitching, including your name - again! - in the Explorer’s seats. I’m told that you had nothing to do with the electronic gadgets crowded on the dashboard and center console, the latter containing an LED screen that displays more than most folks want to know about the Explorer’s functions. And you even added delicate pinstriping, which ends with a script version of your name on the Explorer’s rear quarter panels. Two-tone exterior paint - metallic royal blue on top and camel color, with pearlescent treatment, along the running boards. Supple, soft leather seats - the color of camel’s hair. The Eddie Bauer Ford Explorer? Totally senseless.
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#2015 ford explorer limited edition brochure update#
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